Panasonic seems to be making leaps in the 3rd dimension, as they have now upstarted an advanced Blu-ray disc authoring laboratory in Hollywood, for 3D content! The motive is to produce consumer Blu-ray 3D Home Theater products by 2010. This lab is making "3D Full HD", and it'll be working directly with various studios.
Image source:Engadget
In terms of gear to play these discs, Panasonic plans a Plasma 3D Full HD home theater system (which was previewed at CES 2009), a 3D-ready digital cinema projector (Theatrical Dolby 3-D system) with a 380-inch screen theater for 3D HD picture quality evaluation, and a 3-D ready MPEG-4 AVC High Profile encoder.
Eisuke Tsuyuzaki, Managing Director of Panasonic Hollywood Laboratory said, "Panasonic recognizes that for 3D FHD to succeed, just like Blu-ray, collaboration on research, development and production with studios and content providers is absolutely essential". He added: "The creation of the new PHL Authoring Center will enable Hollywood to start trial production and ultimately create commercially available 3D FHD titles to realize a new window into reality, and elevate the level of High Definition entertainment that consumers can enjoy in their own homes."
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